Marketing

Our pragmatic and exhaustive approach to Search Engine Optimization ensures that our clients enjoy unrivalled success in highly competitive sectors. Our professional , highly trained team leverages its years of experience and expertise within the SEO field to create a route that yields greater returns on investment than any other marketing channel -online or offline.

Our approach to organic search is vast and diverse, ranging from complex technical aspects to bolt-on communities, and state-of –the –art creative initiatives, integrating social media marketing and a variety of modern link building techniques. We consider every possible influencing factor to ensure that your campaign is exhaustive, effective and geared to deliver top rankings.

This is the most dynamic, measureable and controllable way of driving highly relevant visitors to your website with instant results.

Within minutes of setting your campaign live, data can be collected and an accurate picture can be built about your accounts performance. This data can then be used to continually drive the campaign forward to meet your goals as quickly as possible and ensure that you are achieving maximum return on investment. For this we use a clever mix of people and technology, employing bespoke tools to monitor not just PPC vendors , but also key conversion, multiple clicks, keyword capture and site usability.

As vertical markets in PPC become ever more competitive it is vital that strategies be deployed that counter rising costs. These include exhaustive ad testing , multivariate and A-B testing of landing pages, quality score sculpting and data base design for daily trend analysis. Other services include long tail management, exact search discovery, monitoring halo keywords and contextual management. Additionally we offer all clients the ability to accurately map and monitor competitors and affiliate activities.

It is a highly effective display advertising feature that lets you reach people who have previously visited your site and show them relevant ads when they visit other sites.

We design, set-up and manage this type of advertising for eminent companies. It has a very high level of conversion due to the high level of accuracy which can be achieved.

Essentially visitors to your website are tagged in different ways using cookies while visiting your website. We can then advertise your website to them frequently encouraging them to return.

The possibilities and the complex levels of tagging are vast. We can remarket via the following platforms:

• Google Display Remarketing.
• Advanced Analytics Remarketing.
• Facebook Remarketing.
• Twitter Remarketing.
• Video Remarketing.

Our experienced team help you plan, design, build, launch and manage your remarketing campaigns.

a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

Landing pages are designed with a single focused objective – known as a Call to Action (CTA).

This simplicity is what makes landing pages the best option for increasing the conversion rates of your Google AdWords campaigns and lowering your cost of acquiring a lead or sale.

This mode of advertising allows you to engage with viewers and build more customers across various platforms traditional desktop users, mobiles, games consoles, etc.

The great thing about video advertising is the precision of its targeting and the wide variety of ways your ad can be deployed. We can target right down to the gender, location and even what device the user is on.

We work with different video platforms like “You Tube” which have different types of ads to achieve your goals. Our experienced Video Advertising Team tracks and optimizes everything to ensure that campaigns achieve their goals.

It is said that ‘A Picture is Worth A Thousand Words’ and display advertising does just that for you. It is a great way to use striking imagery and messages to promote your product or services to the right people.

These ads use Google Display Network that includes millions of websites across various industries. The aim is to show the most relevant ad next to the most relevant content and to the most relevant users.

Depending upon what you aim to achieve we choose to serve your ads to users who visit specific sites, look at particular keywords, follow a particular pattern or even to those who have previously visited your site.

Display advertising is paid on a Cost per Click basis. One of its best features is that even those who do not click see your ad and consequently your brand awareness increases even though you have not paid for it.

In just a few minutes you can reach thousands of new and existing customers with information, promotions and offers to capture their interest.

Email marketing works best when you target individuals. Our design team will give your email campaigns life with a visual punch that will reinforce your company’s brands and its ethos. We will help you communicate with your audience effectively whilst our powerful software sets up your website to gather relevant vital data. Once these data capture points are established , you can sit back as your audience develops. It also integrates seamlessly with social networks such as Facebook and Twitter whilst providing accurate analytics so that you can monitor your campaign real time.